![]() ![]() ![]() We just heard one of Church’s own songs, in between a Whitney Houston deep cut and the Cars’ “Since You’re Gone.”Īs for the bourbon, it’s Church’s newly launched brand, Whiskey JYPSI, and his master distiller and blender Ari Sussman is explaining how to appreciate the spirit’s scent without the alcohol numbing your nasal passages-breathe through your mouth with your snoot inside the glass. Playing quietly behind us is Outsiders Radio, the SiriusXM channel Church says he programs himself. We’re standing on a sectioned-off platform with a super-cool custom bar built inside a rolling road case. The parking lot is about a hundred feet directly behind the stage of the PNC Bank Arts Center in Holmdel, where in a few hours the country music star will be playing a sold-out show on his Outsiders Revival tour. Before that image sparks any unseemly rumors, let’s look a little closer. Eric Church is in a New Jersey parking lot with his nose inside a glass of bourbon. ![]()
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